The Illusion of Progress You can feel it in the room: the product team is celebrating another on-time release, but leadership is quietly asking whether any of it mattered. This disconnect is familiar to many growing companies. The team is shipping fast, but nothing meaningful is changing. Customer acquisition isn’t improving. Retention remains flat. Revenue […]
In stable markets, strategy is vision-driven. In unstable ones, it must be shock resistant. Most three-year product strategies are beautifully constructed and completely useless within 12 months. That’s not a reflection of bad intent. It’s a reflection of bad assumptions. Most strategic plans are rooted in stability: stable market dynamics, stable funding, stable leadership, stable […]
